b
bert182

AY Albert

@bert182

Producer, DJ

Hong Kong
Chinese, English, Japanese
About me
I’m an active DJ and music producer, and for the past 4 years I’ve worked closely with DJs to craft custom openings and narrative-driven melodic ideas shaped around the person behind the decks. I do not use templates. I always get to understand each DJ’s sound and artistic direction, so the final piece truly reflects their identity. My style blends melodic and percussive elements with controlled energy build. With a background in global brand marketing across Nike, adidas, and L’Oréal, I bring branding instinct and clear communication into the music production process.... Read more

Skills

b
bert182
AY Albert
Offline • 
Average response time: 1 hour

See my services

DJ Drops
I will produce custom dj drops or dj tags with dry and fx versions
From$15 / projectMore details
DJ Drops
I will produce a custom impactful dj intro for your dj identity
From$45 / projectMore details

Portfolio

Work experience

Self_Employed

Music Producer / DJ

Self Employed • Self-employed

Dec 2021 - Present • 4 yrs 7 mos

I create custom DJ openings, DJ intros and narrative-driven melodic ideas for DJs, with a focus on building attention, atmosphere and a strong opening moment before the first track. My work combines music production, arrangement, vocal direction, sound design and performance understanding, shaped around each DJ’s style, genre and identity behind the decks.

Nike

Marketing experience (multiple roles)

Nike • Full-time

Oct 2006 - Mar 2023 • 16 yrs 5 mos

Built 12 years of brand, retail and digital marketing experience across international brands including Nike, adidas, Microsoft, foodpanda and L’Oréal, with work spanning CRM, lifecycle marketing, campaign planning and market execution. This background helps me approach DJ intros not only as audio files, but as artist branding tools designed to make a DJ name, show or mix feel more memorable and professionally presented.