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bfsilva84

Bruno F. Silva

@bfsilva84

Senior Product Designer for SaaS and fintech

Portugal
English, Portuguese
About me
Senior Product Designer with 12+ years in fintech, B2B SaaS, e-commerce and AI products (Uphold, Farfetch, Kuehne+Nagel, Hitachi Vantara). I turn complex workflows into products people finish. At Uphold, I cut business onboarding from 86 to 37 questions and lifted KYB conversion from 35% to 73%. I work hands-on: UX audits, user research, flows and wireframes, high-fidelity UI in Figma, and design systems developers can ship. Clear communication and fast iterations, in English or Portuguese.... Read more

Skills

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bfsilva84
Bruno F. Silva
Offline • 

See my services

Development & MVP
I will build a working, testable prototype of your product using ai
From$450 / projectMore details
UX Design
I will design the UX for your ai feature or human in the loop workflow
From$400 / projectMore details

Portfolio

Work experience

Uphold

Senior Product Designer

Uphold • Full-time

Aug 2024 - Dec 2025 • 1 yr 4 mos

Redesigned Know Your Business (KYB) onboarding and moved it from a third-party tool into our Enterprise Portal. Conversion went from 35% to 73%. Cut the form from 86 questions to 37 without losing regulatory coverage. Average time to finish dropped from over 30 days to 14, and support requests fell by 43%. Owned UX for partner onboarding, account maintenance and integrations, working closely with Compliance and Engineering.