
Bilal Ashraf
FB, IG, Google, TikTok Ads,GoHighLevel,Hubspot
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Work experience
Performance Marketing Manager
Techtix • Part-time
Jan 2023 - Jan 2024 • 1 yr
As Performance Marketing Manager at Techtix from January 2023 to January 2024, I managed paid traffic and executed full-funnel marketing strategies for local and eCommerce brands, achieving 30–50% improvements in CPA, ROI, and lead conversion. Through creative testing and optimization of Meta Ads, I reduced cost per conversion by 30% while increasing ROI by 50%. I enhanced organic traffic by 40% by implementing on-page SEO improvements, content strategies, and technical fixes. Systematic A/B testing of creatives and landing pages improved click-through rates by 25%, while retargeting campaigns boosted lead recovery and minimized ad waste. I integrated Google Ads with SEO efforts to create a cohesive acquisition strategy covering the entire buyer journey. Deep keyword and audience research improved targeting accuracy and ad relevance. By identifying bidding inefficiencies, I scaled winning ad sets based on campaign performance data.