I will be your GTM strategist

I'm a GTM strategist who works with early-stage startups and growing SMEs. My work sits at the intersection of market research, positioning, and execution I don't hand you a deck and disappear, I help you understand exactly who to sell to, how to reach them, and what to say when you do.

Before freelancing, I spent time inside a fintech AI startup building GTM from the ground up running 100+ customer discovery conversations with CFOs, controllers, and finance teams, building outbound infrastructure with Lusha and LinkedIn Sales Navigator, writing positioning for UK and ANZ markets, and maintaining a live GTM playbook used by the entire team. I've done the work operationally before I started advising on it.

What I can help you with:

Go-to-market strategy for pre-launch and early-stage startups

GTM diagnosis and refinement for SMEs whose growth has stalled

ICP definition and customer research

Positioning, messaging, and channel strategy

Outbound sales playbooks and cold email infrastructure

LinkedIn content strategy and systems

Investor pitch positioning and narrative

Reach out to me to know more, more than happy to just have a conversation without having to speak about business :)