Adams

Email Marketing Expert | Lifecycle & Automation Specialist

NI business • Freelance

Aug 2025 - Present • 1 yr 2 mos

Results-driven Email Marketing Expert with a strong focus on lifecycle marketing, automation, and conversion optimization. Led end-to-end email strategies including campaign planning, copywriting, segmentation, and performance analysis to drive engagement and revenue growth. Key achievements and responsibilities: Designed and executed high-performing email campaigns (newsletters, promotional, transactional, and drip sequences) across multiple industries Built and optimized automated workflows (welcome series, abandoned cart, re-engagement, post-purchase) improving retention and customer lifetime value Developed segmentation strategies based on user behavior, demographics, and engagement data to increase open and click-through rates Wrote persuasive, brand-aligned email copy with strong CTAs, optimized through A/B testing Analyzed campaign performance using KPIs such as open rate, CTR, conversion rate, and revenue per email Collaborated with design, content, and CRM teams to ensure consistent messaging and deliverability best practices Maintained compliance with GDPR, CAN-SPAM, and email deliverability standards

Email Marketing Specialist

Freelance Web Designer • Freelance

May 2025 - Apr 2026 • 11 mos

Managed end-to-end email marketing campaigns for a growing brand, developing targeted email sequences, optimizing content for engagement, and maintaining a healthy subscriber list. Delivered welcome sequences, nurture flows, and promotional campaigns using industry-leading platforms. Analyzed campaign performance metrics including open rates, click-through rates, and conversions to provide actionable insights that improved overall email marketing results. Worked independently to meet deadlines and exceed client expectations consistently.