My approach to salesmanship is this: when you have something that you know people should want, all you have to do is tell the truth in the right way. It's not about your product, and it's not about you. It's about the people you're trying to reach out to and connect with. What do they need to see to understand that your product will make their lives better?
I firmly believe that people are born with built-in lie detectors. You can never get away with too much for too long. Hire me and we'll tell the truth about your product in a way that lands nicely on people's ears.
This covers a 250-word pitch for your crowdfunding campaign.