
Bishwojit Das
Meta Ads Expert and Business Growth and Advertising Strategy
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Work experience
Paid Facebook Ads
Nexon • Freelance
Feb 2025 - Jan 2026 • 11 mos
Plan and manage Facebook and Instagram advertising campaigns based on business goals. Research target audiences and create relevant audience segments. Set up campaigns, ad sets, ads, budgets, placements, and targeting in Meta Ads Manager. Create and optimize ad copy and campaign structures for lead generation, sales, and traffic. Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPL, and ROAS. Optimize campaigns by testing audiences, creatives, placements, and budgets. Set up and troubleshoot Meta Pixel and conversion tracking when required. Manage retargeting campaigns to re-engage potential customers. Prepare performance reports and provide recommendations for improving campaign results.