Sophia Blake

Canva Template & Productivity System Designer

Freelance Web Designer

Jun 2023 - Jul 2024 • 1 yr 1 mo

Working as a Canva Template and Productivity System Designer, I develop editable digital resources that simplify planning, organization, and content management for entrepreneurs, coaches, and online businesses. My goal is to create practical design solutions that combine efficiency with modern visual appeal. My projects include designing planners, journals, checklists, business templates, productivity workbooks, digital worksheets, planners for GoodNotes, printable planning systems, and customized Canva templates tailored to each client's specific objectives. Every design is developed with usability, flexibility, and professional presentation in mind. I carefully structure every template to ensure it remains easy to edit, visually balanced, and adaptable for different audiences. Attention is given to spacing, typography, navigation, color consistency, and user experience so that each product reflects premium quality. By maintaining organized workflows and consistently applying high design standards, I help clients launch attractive digital products that support their businesses, improve customer satisfaction, and strengthen their presence within the growing digital marketplace.

Etsy Shop Branding & Digital Product Consultant

Freelancing Career

Feb 2021 - May 2022 • 1 yr 3 mos

As an Etsy Shop Branding and Digital Product Consultant, I collaborate with business owners and creative entrepreneurs to develop cohesive digital product collections that align with their brand identity and business goals. My role extends beyond product design by helping clients create digital assets that improve shop presentation and customer experience. I work closely with clients to design planner collections, printable resources, journals, productivity tools, business templates, and branded digital downloads that reflect current Etsy design trends while maintaining originality and professionalism. Every project is approached with careful planning, creativity, and attention to detail. My expertise includes organizing product collections, creating consistent visual branding, designing attractive planner layouts, and ensuring products are optimized for digital use. I prioritize simplicity, functionality, and high-quality design so that customers enjoy a seamless experience from purchase to everyday use. I remain committed to continuous research into evolving Etsy marketplace trends, customer behavior, and digital product innovation. This enables me to provide clients with thoughtful design solutions that support business growth, increase product appeal, and establish a professional presence within a competitive marketplace.

Digital Planner & Printable Product Designer

Self Employed

Aug 2019 - Jan 2021 • 1 yr 5 mos

As a Digital Planner and Printable Product Designer, I create functional and visually engaging planning systems for entrepreneurs, educators, professionals, and Etsy shop owners. My work focuses on transforming ideas into polished digital products that improve organization, productivity, and everyday planning while maintaining a modern, user-friendly design. I specialize in designing ADHD planners, daily planners, weekly planners, monthly planners, productivity planners, habit trackers, goal-setting workbooks, digital journals, and printable planning resources. Every product is carefully structured to provide an intuitive experience while maintaining a clean, professional appearance suitable for today's digital marketplace. I have experience designing planners that are fully compatible with GoodNotes, Notability, and other PDF annotation platforms. From hyperlink navigation and page organization to typography, color selection, and interactive layouts, I ensure each planner delivers both functionality and aesthetic value. My design process involves understanding client objectives, researching market trends, organizing planner structures, and refining every detail to ensure the final product meets professional standards. I value clear communication, timely delivery, and consistent quality throughout every project. By combining creativity with strategic product development, I help clients launch digital products that strengthen their brand, improve customer satisfaction, and contribute to long-term growth within the Etsy marketplace.