
Bianca Deng
SEO Consultant Specializing in Strategy and Audits
Skills

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Portfolio
Work experience
Confidential
Full-time • 1 yr 7 mos
SEO Lead
Nov 2025 - Jul 2026 • 8 mos
Led SEO strategy and execution for US ecommerce websites in the home and furniture industry. Managed technical SEO, keyword research, content strategy, on-page optimization, internal linking, and organic performance analysis. Set SEO priorities, coordinated content production, and worked on improving the visibility of product and category pages. Key achievements: - Grew a newly launched ecommerce website from zero to over 6,000 cumulative organic clicks in its first six months, with approximately 80% from non-branded searches. - Worked on SEO recovery for an established ecommerce website following a decline in organic traffic. - Developed SEO workflows and content guidelines to improve execution and consistency across projects.
SEO Specialist
Sep 2024 - Aug 2025 • 11 mos
Worked on in-house SEO for a US healthcare platform, focusing on organic visibility, content quality, and search performance in a highly competitive YMYL industry. Conducted keyword research, search intent analysis, content planning, on-page optimization, and technical SEO reviews. Worked on improving content relevance, website structure, and internal linking while considering the importance of accuracy, trust, and E-E-A-T in healthcare search. Monitored performance through Google Search Console and SEO tools to identify opportunities and guide optimization priorities.