Lead generation is the process of attracting and capturing consumer or business interest in a product or service with the goal of turning that interest into a sale. [1] (https://www.optimizely.com/optimization-glossary/lead-generation), [2] (https://infuse.com/glossary/lead-generation/)What is a Lead?A lead is any person or business that shows interest in what you sell.They share contact information like an email a... Read more