
Michael M.
Graphic Designer, Social Media Marketing and Automation Specialist
Skills

See my services

Portfolio
Work experience
Amazon
Self-employed • 10 mos
Amazon KDP & Goodreads Book Listing Optimization Specialist
Jul 2026 - Present • 4 mos
Helped authors improve the presentation and discoverability of their books through Amazon KDP listing optimization and Goodreads metadata management. Reviewed book titles, subtitles, descriptions, genre positioning, relevant search keywords, and category selection to align book listings with their intended readership and publishing goals. Refined book descriptions for readability, clarity, and reader appeal while organizing relevant metadata to support book discoverability. Reviewed Goodreads book information for consistency and helped authors improve how their titles were presented to potential readers. Focused on Amazon book marketing, Kindle ebook promotion, Goodreads optimization, author branding, and book listing improvements designed to support long-term visibility. Provided practical recommendations tailored to each book's genre, target audience, and promotional objectives without guaranteeing rankings, reviews, or sales.
Book Promotion & Author Marketing Specialist
May 2026 - Present • 6 mos
Supported book marketing campaigns designed to connect authors and their books with relevant readers through targeted promotional strategies. Developed book visibility plans based on genre, readership, publishing goals, and author-provided materials, incorporating Amazon book promotion, Goodreads discovery opportunities, reader outreach, and digital marketing content. Prepared promotional campaign materials, researched relevant book communities and book club opportunities, and planned targeted email outreach where appropriate. Helped authors explore Goodreads Listopia opportunities, advance reader copy (ARC) distribution to genuine readers, and short-form video content for promoting books across social media platforms. Combined audience research, author positioning, promotional content planning, and campaign coordination to create structured book marketing strategies for self-published authors and independent publishers. Focused on ethical reader outreach and sustainable discoverability without promising specific sales, rankings, or review counts.
Digital Advertising Graphic Designer | Meta Ads & Google Display Banners
Upwork • Freelance
Jan 2026 - Present • 10 mos
Created promotional ad creatives for Facebook Ads, Instagram Ads, and Google Display advertising campaigns. Designed digital advertising graphics for product promotions, lead generation, service businesses, e-commerce brands, special offers, and marketing campaigns. Developed campaign visuals with clear messaging, strong visual hierarchy, brand consistency, and prominent calls to action. Prepared creative variations and banner sizes according to campaign requirements and platform specifications. Collaborated with marketing objectives to produce professional advertising assets suitable for different placements, audiences, and campaign stages. Focused on creating clear, attention-grabbing visuals that support campaign communication and testing. Delivered organized creative assets for use by business owners, social media managers, and digital marketing teams.