Boost Buddies

Digital Marketing Specialist

Self Employed • Freelance

Aug 2024 - Present • 2 yrs 3 mos

As a self-employed digital marketing professional, I have gained hands-on experience in managing and growing online presence for businesses and personal projects. I have worked on creating and executing social media strategies, designing eye-catching graphics and running paid advertising campaigns to help brands achieve their goals. In Social Media Management, I have managed social media accounts across platforms including Facebook, Instagram and TikTok. I have created content calendars, written engaging captions, designed posts and monitored account performance to ensure consistent growth and audience engagement. In Graphic Design, I have designed professional marketing materials including social media posts, flyers and brochures using tools like Canva and Adobe. My designs are focused on clear brand communication and visual appeal that attracts the target audience. In Meta Ads, I have created and managed Facebook and Instagram ad campaigns. I have worked on audience targeting, ad creatives, budget management and campaign optimization to maximize return on investment for businesses. In Local SEO, I have worked on improving local search rankings for businesses by optimizing Google Business profiles, building local citations and implementing on-page SEO strategies to help businesses get found by local customers. I am continuously learning and upgrading my skills to stay updated with the latest digital marketing trends and tools.