
Bradford Orson
Shopify Expert, Paid Ads Specialist, and Growth Strategist
Skills

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Work experience
Ecommerce SEO & Shopify Growth Specialist
Freelancing Career • Freelance
Aug 2022 - Present • 3 yrs 9 mos
Operated as a top-rated independent contractor specializing in high-performance Shopify development and full-funnel marketing for global clients. My work on Freelancer.com focused on taking brands from concept to launch through strategic technical and marketing interventions. Key Achievements & Responsibilities: End-to-End Store Launches: Built 50+ high-converting Shopify websites, handling everything from theme customization (Liquid) to secure payment gateway integrations. Paid Media & Growth Strategy: Managed a total ad spend of over $50k across Facebook, Google, and Instagram Ads, consistently delivering a 3.5x+ ROAS for niche dropshipping and private label brands. Conversion Rate Optimization (CRO): Executed data-driven UI/UX redesigns that reduced cart abandonment rates by an average of 25%. Client Retention: Maintained a 98% job success score by providing excellent communication and post-launch support, including Shopify SEO and staff training.