
Brandon Nguyen
Conversion Tracking and Marketing Automation Specialist
Skills

See my services


Work experience
Growth Marketing Leader and Product Operations Leader
Apollo
Feb 2025 - Jun 2026 • 1 yr 4 mos
Owned full-funnel digital growth for Vietnam's #1 adhesive brand ($200M/year revenue, 70% market share), with budgets up to $600K/month across paid, organic and CRM. Built the company CDP from scratch, automating API data collection and cutting manual reporting time by 60%. Grew organic traffic 30% YoY.
Performance Marketing Freelancer
dentsu • Freelance
Feb 2022 - Mar 2025 • 3 yrs 1 mo
Partnered with Dentsu on lead-gen performance projects, cutting cost per raw lead and cost per qualified lead by 30%. Managed 5-6M monthly visits in GA4, built CMS-to-CRM API integrations, and ran app campaigns at $0.10 average CPI.