
Brewconversions
Media Advertising
Skills

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Work experience
Group Head Media Planning
Publicis Groupe • Full-time
Nov 2023 - Dec 2025 • 2 yrs 1 mo
Client: Gsk Line of Business: Centrum, Eno, Iodex & Otrivin Responsible for managing digital media planning and strategy for the brand. Budgets handled was approx $10MN which incorporated platforms like youtube, meta, spotify, google etc. digital marketing planning and strategy led to 10% month on month growth with lift in BLS studies.
dentsu
Full-time • 3 yrs 11 mos
Group Head Media Planning
Dec 2021 - Nov 2023 • 1 yr 11 mos
Client: Apple Line of Business: iPhone, MacBook, Airpods, Watch Managed $6M+ in media budgets for Apple across Google, Meta, YouTube, Programmatic, Mastheads, Roadblocks & premium news platforms. Expert in media planning, digital strategy, audience targeting, performance marketing, campaign optimization, budget allocation, reach & frequency, brand awareness and conversion-led media strategies.
Associate Manager Media
Aug 2019 - Aug 2021 • 2 yrs
Managed $8M+ in media budgets across brands including Whirlpool, IndusInd Bank, Ather Energy, STC, Under Armour & more. Experienced in end-to-end media planning and running performance campaigns across Google, Meta, YouTube, Programmatic and premium publishers. Expertise in CPA, CPL, ROAS, conversions, audience targeting, funnel strategy, budget optimization, lead generation, acquisition and growth.