Burhan Abdul B.

Search Engine Marketing Specialist

EmpleoBilingue • Freelance

Jan 2024 - Jan 2025 • 1 yr

At EmpleoBilingue, I am honored to contribute to a platform that bridges the gap between bilingual talent and employers seeking multilingual professionals. As a Digital Marketing Specialist, I create and manage data-driven strategies that drive measurable results and enhance platform visibility. Key Responsibilities: Google Ads Campaign Management: 1. Designing and executing Search Ads, Display Ads, Remarketing, and Performance Max campaigns tailored to attract employers and job seekers. 2. Using industry-specific targeting to ensure maximum ROI and engagement. Conversion Tracking Implementation: 1. Setting up advanced tracking systems using Google Tag Manager and Google Analytics (GA4) to monitor user behavior, measure key performance indicators, and ensure transparency. 2 Custom events and real-time dashboards for actionable insights. Pilot Campaign Execution: Leading the first month’s pilot campaign to gather traffic data, analyze performance, and refine insights-based strategies. This ensures a solid foundation for scaling future campaigns. Collaborative Optimization: Working closely with the EmpleoBilingue team to align digital marketing efforts with business goals, ensuring every strategy is tailored for long-term growth and success. Key Achievements: 1. Developed a comprehensive Google Ads strategy to increase employer registrations and job seeker applications. 2. Optimized the platform's user experience and conversion rates through advanced analytics and A/B testing recommendations. 3. Contributed to building a structured, scalable approach for long-term success. By blending technical expertise with a deep understanding of business needs, I am committed to helping EmpleoBilingue achieve its mission of empowering bilingual professionals while delivering impactful results for employers.

Sales And Marketing Specialist

Scilife Pharma (Pvt.) Limited • Full-time

Jul 2015 - Jan 2021 • 5 yrs 6 mos

Led local marketing strategies for pharmaceutical products, improving sales by 30% per year in my assigned region. Built strong relationships with healthcare professionals, driving repeat sales and brand loyalty. Recognized as 'Employee of the Year' in 2017 for exceeding sales targets and awarded a 5-day Azerbaijan incentive tour 2018. Managed product launches and territory-based promotional campaigns, exceeding sales targets.