b
brock_kelley

Brock K

@brock_kelley

Amazon PPC Expert, 9 Years Scaling Brands on Amazon

United States
English
About me
I've managed Amazon advertising since 2017 and helped take Tipsy Elves (as seen on Shark Tank) from $4M to $24M in annual sales. Since then I've scaled brands like San Diego Hat Company and Paw Brands, and today I lead Amazon for a fast-growing DTC brand. I help a small number of sellers cut wasted ad spend and grow profitably with PPC audits, account restructures, and ongoing Sponsored Products, Brands and Display management. Send me your monthly ad spend and your biggest frustration, and I'll tell you what I'd fix first.... Read more

Skills

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brock_kelley
Brock K
Offline • 

See my services

Promoted Listings
I will audit your amazon PPC and cut wasted ad spend to lower your acos
From$100 / projectMore details
Promoted Listings
I will manage your amazon PPC campaigns monthly to grow sales at a profitable acos
From$500 / projectMore details

Portfolio

Work experience

ExpressMed_Partners

Marketplace Advertising Manager

ExpressMed Partners • Full-time

Oct 2024 - Jul 2026 • 1 yr 9 mos

Ran Amazon Sponsored Ads (Sponsored Products, Brands and Display) for a 9-brand health and household portfolio in the US marketplace. Results, first full quarter (Q4 2024) vs. Q2 2026: - Portfolio ACoS cut from 44.6% to 24.3% - ROAS up from 2.24x to 4.11x - Quarterly ad sales grown from $193K to $649K - Largest brand: 72% more ad sales on flat ad spend, with CPC down from $2.84 to $2.11 Work included launching advertising for 3 new brands, rebuilding campaign structures, weekly bid and budget optimization, search term harvesting and negative keyword management, and regular performance reporting.

San_Diego Hat Company

Director of Marketplaces

San Diego Hat Company • Full-time

Aug 2023 - Oct 2024 • 1 yr 2 mos

Ran marketplaces for a hat and accessories brand. - Directed Amazon, Walmart, TikTok Shop and Shein, with 30% year-over-year Amazon sales growth - Managed a multimillion-dollar Amazon Ads budget to a 5.0 ROAS goal - Built the Amazon Brand Store from the ground up and streamlined advertising workflows - Led a cross-functional team of admins, designers and operations - Owned pricing strategy and coordinated production with an overseas factory

Amazon Marketplace Manager

Paw.com • Full-time

Jul 2022 - Aug 2023 • 1 yr 1 mo

Ran Amazon for a premium pet products brand. - Reversed declining performance and grew revenue 30% within the first months - Managed PPC at a 4.0 ROAS while scaling spend efficiently - Launched Walmart Marketplace as a new revenue channel, building the catalog, ads and operational workflows - Optimized listings, the Brand Store and inventory planning to lift conversion and reduce stockouts