Bruce

Amazon PPC Specialist & KDP Ads Manager

Freelancer.com • Freelance

Aug 2021 - Present • 4 yrs 9 mos

For the past few years, I’ve been working directly with self-published authors and indie publishers to solve their biggest headache: getting their books seen on Amazon without losing money on ads. Advertising books on Kindle Direct Publishing (KDP) is totally different from regular e-commerce. Readers, parents, and gift-shoppers search in very specific ways. My job is to step in, take over the messy ad dashboards, and turn them into profitable sales engines. Here is exactly what I do for my clients: • Campaign Audits & Rescue: I dive deep into existing campaigns to stop the bleeding from wasted clicks, cutting out bad keywords that eat up your budget. • Deep Keyword & ASIN Research: I don't just target generic terms. I find high-converting, low-competition keywords and specific competitor books (ASIN targeting) to put your book in front of readers who are ready to buy. • Aggressive ACOS Optimization: I monitor bids closely, harvest winning search terms, and apply strict negative keywords. My main goal is always to drop your ACOS (Advertising Cost of Sales) so you actually keep your royalties. • Smart Budgeting: Whether an author has a tiny testing budget of $50 a month or is ready to scale, I manage the spend safely so you never overspend. I love helping authors finally see their beautifully written books rank higher and get the steady sales they deserve. I treat every book campaign as if it were my own, focusing on honest communication and real, profitable results.