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$
USD
I will create a full brand identity and visual style guide
Bruce U.
About this gig
I will design a complete brand identity & visual style guide a cohesive system any designer, printer, or developer can use to know exactly who you are.
I am Bruce, a senior graphic designer & art director with 10+ years at top agencies, building brand identities across Asia and North America. I also grew a Douyin account to 1M+ followers and 50M+ views so I design brands that perform, not just look good.
WHAT YOU GET
- Custom logo + variations (horizontal, stacked, icon)
- Full color palette (HEX/RGB/CMYK/Pantone)
- Typography system & hierarchy
- Iconography + usage guidelines
- Dos and Donts
- Brand book / style guide PDF
- Source files: AI/PSD/EPS/SVG you own everything
PROCESS
Brief - Concept - Presentation - Refinement - Delivery
WHY ME
- 10+ yrs senior art director at top agencies
- Real brands shipped across Asia & North America
- Douyin: 1M+ followers, 50M+ views
- Source files always included
*Message me before ordering I will confirm fit and timing.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Bruce U.
Bruce U.
Art Director
- FromChina
- Member sinceJul 2026
- Avg. response time1 hour
Languages
English, Chinese
I’m Bruce, a senior graphic designer & art director with 10+ years at top agencies. I’ve built brand identities and video content for clients across Asia and North America.
I also grew a Douyin account to 1M+ followers with 50M+ video views — so I design what actually performs.
Logo design · Brand identity · Posters · Social media · Video editing · Scriptwriting. Message me before ordering — let’s get aligned and I’ll start the same day.
My Portfolio
FAQ
What do I need to provide?
Your brand name, industry, target audience, and any visual references you love (or hate). The brief I send right after you order walks you through it step by step.
What’s the difference between Brand Identity and just a logo?
A logo is one mark. A brand identity is the whole visual system around it — colors, typography, iconography, usage rules — so anyone (designer, printer, developer) can keep your brand consistent everywhere. Basic gets you the logo; Standard and Premium build the system.
Do I need to have a logo already?
No — most clients start from scratch here. If you already have a logo, I can integrate it or build a refreshed system around it. Message me before ordering if you have existing assets.
What file formats will I receive?
AI, PSD, EPS, plus high-res PNG and JPG for web and print. Full source files, no recurring fees — you own everything.
How many revisions are included?
[BASIC] includes 3 rounds, [STANDARD] includes 3 rounds, [PREMIUM] includes 5 rounds. Each revision round = one set of consolidated feedback. Extra revisions are available as a gig extra if needed.
Can I use this commercially / for products?
Yes — every package comes with full commercial usage rights by default, so you can use your logo, brand system, and any deliverables on products, packaging, websites, ads, and merchandise without paying extra. If you need extended or exclusive licensing, see the Commercial Rights gig extra.
What if I just need a quick logo, not the full system?
That’s exactly what my Logo Design gig. Message me and I’ll point you there, or check my profile for the link.
