Burak Erdem

Digital Marketing Manager

The Restoration Entrepreneur • Full-time

Jan 2022 - Apr 2025 • 3 yrs 3 mos

Led end-to-end growth and lead generation efforts for two businesses: a high-value restoration consulting firm and a real estate investment fund. Owned the complete marketing stack, from website development and traffic acquisition to lead capture, qualification, and sales call scheduling. Acted as a turnkey marketing partner, enabling the business owner to focus exclusively on closing deals. Key Responsibilities Marketing Strategy & Execution Designed and executed full-funnel growth strategies tailored to high-ticket services and investor-focused offers Managed multiple acquisition channels simultaneously with a focus on lead quality and conversion Website & Funnel Development Built and optimized company websites and landing pages Implemented conversion-focused user journeys Integrated Calendly-based booking funnels for direct sales call scheduling Lead Generation & Acquisition Generated qualified leads for consulting services and real estate investment opportunities Built systems prioritizing high-value, low-volume client acquisition Delivered over 1,000 targeted investor leads through paid and organic channels Paid Advertising Management Planned, launched, and optimized Google Ads campaigns Managed Facebook Ads targeting high-net-worth individuals Designed ad creatives, messaging, and audience structures SEO & Organic Growth Developed and executed SEO strategies Improved organic visibility and inbound lead flow Built backlink structures and on-site optimization systems Email & Follow-Up Systems Created and managed email marketing and lead nurturing strategies Designed automated follow-up flows to support sales conversations Advanced & Custom Campaigns Implemented AI-powered targeted outreach campaigns Supported telemarketing and direct sales efforts with qualified inbound leads Sales Enablement Connected ad and website traffic directly to calendar booking systems