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E Commerce Research and Conversion Specialist
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E-commerce Research & Conversion Specialist
Self Employed • Freelance
May 2019 - Present • 7 yrs 5 mos
I managed the research, optimization, and conversion-focused development of the Wondoy e-commerce store. My work included competitor research, customer psychology, positioning, offer development, product page optimization, conversion-focused copy, messaging, objections, and trust elements. I also developed marketing angles and advertising creatives based on customer pain points, desires, and buying motivations. The goal was to communicate the product’s value more clearly, strengthen the customer journey, and improve the store’s conversion potential.