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I will develop your brand strategy and design your brand identity
Karina Xavier
About this gig
Are you looking for more than just a logo?
I help small businesses build thoughtful, strategic brand identities that feel authentic, professional and aligned with your vision.
As a brand strategist and graphic designer, my process combines research, strategy and design to create visual identities that dont just look beautiful: they communicate your story, clarify your positioning and help your brand stand out.
Whether you're launching a new business or refreshing an existing brand, I'll work closely with you to translate your ideas into a cohesive identity that connects with the right audience.
MY PROCESS:
- Brand discovery questionnaire
- Strategic direction (standard & premium)
- Logo and visual identity design
- Refinement and feedback
- Final brand assets delivery
WHAT YOU CAN EXPECT
- Thoughtful, strategic design (not generic templates)
- A collaborative and transparent process
- A brand identity built to grow with your business
If you're ready to invest in a brand that truly represents your business, feel free to message me before ordering. I will love to learn more about your project!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Karina Xavier
Karina Xavier
Graphic Designer and Brand Strategist
- FromPortugal
- Member sinceMar 2026
Languages
English, Portuguese
Hi! I’m Karina, a brand strategist and graphic designer specializing in brand identity design.
I help small businesses and women entrepreneurs create brands that feel professional and thoughtfully crafted. My approach blends strategy and design to build visual identities that not only look great but also communicate your story, clarify your positioning and help your brand stand out!
Whether you’re launching a new business or refreshing your brand, I’ll help turn your ideas into a cohesive identity that connects with the right audience.
Can't wait to get to know your brand!
My Portfolio
FAQ
Do you only design logos?
No. I specialize in full brand identity design, which means creating a cohesive visual system that communicates your brand clearly and consistently. That includes strategy, visual identity, brand guidelines, and more — not just a logo.
Can you help with rebranding an existing business?
Absolutely! I work with both new brands and existing businesses looking to refresh or reposition themselves, while keeping your brand's story in mind.
Do you accept projects in any other language?
Yes! I accept projects in Portuguese as well.
Can I get editable files for social media?
Yes! Premium includes editable Canva templates for the developed posts, making it easy to maintain brand consistency. If you opt for Basic or Standard, this will cost a fee.
Do you work with startups or small businesses?
Yes! My clients are usually small businesses and women entrepreneurs looking to build a professional and thoughtful brand identity.
Can you create additional branded materials?
Yes! Examples include business cards, flyers, posters, tote bags, stickers, and more. Packages include a set number of applications and extras can be added if needed.
How long does the process take?
Timeline depends on the package and project scope, but I will always provide a clear delivery schedule before we start.
Can I message you before ordering?
Yes! I encourage it. A quick chat helps ensure your project is a perfect fit and that I understand your brand goals before starting.
