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byte_and_brand

Viktoriia K.

@byte_and_brand

Google Ads and Meta Ads for online stores

Slovakia
English, Ukrainian, Russian, Slovak
About me
I'm a performance marketer based in Bratislava. I run Google Ads and Meta Ads for online stores and lead generation across Central Europe, and I fix the tracking underneath them: GA4, GTM, product feeds and Merchant Center. Most ad problems turn out to be measurement problems - on a recent account a single order was being counted three times, which made the expensive channel look like the cheap one. Start with an audit and you get a prioritised list of where your budget leaks, whether or not we work together after that.... Read more

Skills

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byte_and_brand
Viktoriia K.
Offline • 

See my services

Ad Review & Optimization
I will audit your google ads and meta ads and show where the budget leaks
From$95 / projectMore details
Setup & Strategy Consultation
I will set up google ads for your online store with proper conversion tracking
From$250 / projectMore details

Portfolio

Work experience

pharco_sro

Performance Marketing Specialist

pharco sro

Apr 2025 - Apr 2026 • 1 yr

In-house performance marketing across seven European markets: Hungary, Poland, Czechia, Slovakia, Romania, Bulgaria and Slovenia. - Ran Google Ads end to end: Search, Shopping, Display and Performance Max, plus full-funnel Meta campaigns - Managed product feeds and Google Merchant Center, and the Heureka comparison channel in CZ and SK - Built and maintained GA4 and Google Tag Manager setups across several platforms: Shopify, Shoptet and WordPress - Planned budgets per market against a target cost per order and reported results weekly - Ran creative and landing page tests, and email campaigns in Mailchimp