Collette

Luxury Creative Director & Visual Identity Lead

Aug 2019 - Present • 6 yrs 11 mos

As founder and creative director, I lead the creative direction, visual identity, website presentation, brand storytelling and digital presence for Cheraine Collette®, an internationally awarded fine art brand. My work includes developing a refined luxury visual language across the website, portfolio presentation, artwork releases, collector communication, exhibition materials, social media direction and brand positioning. This role combines art direction, brand strategy, visual storytelling, image curation, typography, layout, web presentation and premium client-facing communication. The brand has been presented internationally through art fairs, exhibitions, awards and collector relationships, requiring a consistent and elevated identity across both digital and physical touchpoints.

Brand Identity & Web Design Lead

Jan 2014 - Present • 12 yrs 6 mos

As a creative freelancer and co-founder, I developed and co-developed the brand identity, website presentation and visual direction for several owned creative brands, including LORLEON®, LEF3D® and FERFERRO®. For LORLEON®, I created the website, branding, visual atmosphere and art direction, shaping a refined creative identity around luxury, storytelling and visual imagination. For LEF3D®, I co-developed the website and brand identity, contributing approximately half of the visual direction, layout, structure and digital presentation for a design and 3D-focused brand. For FERFERRO®, I created the website, brand identity and visual positioning for a metal art and design brand rooted in craftsmanship, architecture and ornamental work. Across these projects, my role included creative direction, brand positioning, website structure, typography, visual storytelling, image direction, layout design and premium digital presentation.