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Muhammad C

@c_ovais

Assistant General Manager Marketing Manager

Pakistan
About me
I am an experienced Marketing Manager and Innovation Lead with a proven track record of driving growth for power brands like Cadbury, Oreo, and National Foods. I specialize in portfolio strategy, breakthrough IMC campaigns, and market entry, consistently delivering significant market share gains and revenue growth through data-driven consumer insights.... Read more

Skills

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c_ovais
Muhammad C
Offline • 
Average response time: 1 hour

See my services

Business Plans for Startups
I will develop fmcg brand strategy, innovation and growth plans
From$150 / projectMore details

Work experience

Mondelēz_International

AGM Marketing | Marketing Manager

Mondelēz International • Full-time

Jan 2018 - Present • 8 yrs 5 mos

**Assistant General Manager – Marketing | Continental Biscuits (Mondelēz JV) | 2018 – Present** • Lead a portfolio of iconic FMCG brands including Cadbury, Oreo, Tiger, Candi, MilcoLU, Prince, and Zeera Plus, contributing over 50% of company revenue and profitability. • Led the launch of Cadbury Biscuits in Pakistan, creating the market entry strategy, product portfolio, and marketing campaign that established Cadbury in the biscuits category and grew brand equity. • Spearheaded Pakistan's first-ever Oreo Independence Day cookie design change and developed multiple breakthrough campaigns and innovation launches that strengthened brand equity and accelerated growth. • Built a strategic innovation pipeline resulting in multiple successful product launches and contributing significantly to revenue growth and portfolio expansion. • Developed a 6-brand portfolio strategy that delivered substantial market share gains through consumer-centric positioning, communication platforms, and innovation-led growth.