
Camila Sem
Ads, short form video, social content that turns clicks into customers 8 years
Skills

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Portfolio
Work experience
Meta Ads Specialist and Content Strategist
Law • Freelance
Nov 2025 - Present • 8 mos
Led Meta Ads on Facebook and Instagram with monthly budgets above $20,000 for an immigration law firm, optimized for high intent leads aligned with the firm's intake criteria. Built performance creative systems across video, static and carousels, mapped to each funnel stage. Ran advanced audience segmentation and continuous A/B testing to reduce low intent inquiries and improve conversion relevance. Worked directly with the legal team on compliance, message accuracy and consistency across all ads and content.
Project Manager, Google Ads Department
Agency • Full-time
Mar 2024 - Apr 2025 • 1 yr 1 mo
Led the Google Ads department of a US healthcare marketing agency and owned delivery across the full client portfolio. Managed and optimized campaigns for rehabilitation clinics on six figure monthly budgets, focused on lead quality and efficiency. Built the reporting and operations stack: Looker Studio dashboards, Asana workflows and Softr plus Airtable client portals. Drove cross team execution across strategy, creative, reporting and client communication in a high tempo environment.
Digital Marketing Lead
Real Estate Specialists • Full-time
Jan 2022 - Feb 2024 • 2 yrs 1 mo
Built and executed a 360 degree digital marketing strategy for a luxury real estate team in Massachusetts, combining Meta Ads, Google Ads and YouTube Ads to generate seller leads. Ran SEO and content across the website, the YouTube channel and major listing platforms including Zillow, Realtor and Compass. Built the Instagram account from zero and produced scripts, blog articles, carousels, reels and user generated content video.
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dalf24
Repeat Client

United States
mark_torres55
Repeat Client

United States
Working with Camila has been an outstanding experience. From the very first meet & greet, she came fully prepared, having already researched our firm and our needs before even becoming our vendor. Once we officially partnered, she immediately conducted a thorough audit of our Meta Ads and identified...
