c
cantu_lucas

Cantu

@cantu_lucas

Your stunning visuals are now real

Brazil
Portuguese
About me
I am creative with over 20 years of experience in graphic design, art direction, illustration, and AI-generated images. My journey includes muralism, set design, 2D creation, branding, image manipulation, and video editing, along with 15 years in agencies and photography studios. I have worked in fashion, visual communication, and advertising, leading multidisciplinary teams. More recently, I collaborated on global projects for multinationals companies, optimizing creative and strategic processes. Passionate about innovation, I transform ideas into impactful visual solutions. Enjoy!... Read more

Skills

c
cantu_lucas
Cantu
Offline • 
Average response time: 1 hour

See my services

Logo Design
I will create a premium logo and brand identity system
From$65 / projectMore details
Packaging Design
I will create attractive, conversational packaging and labels
From$50 / projectMore details

Portfolio

Work experience

INPAR Multiagência

Full-time • 20 yrs

Art Director (Mid-Level)

Dec 2019 - Present • 6 yrs 8 mos

Focus areas: Art Direction, Branding, Image Production & Post-production Definition and execution of visual directions for branding, packaging, and photography projects Development of visual concepts and brand systems Packaging projects focused on hierarchy, shelf differentiation, and value perception Art direction for product photography and campaigns Autonomous project leadership and team guidance Presentation and defense of creative proposals Workflow organization and delivery refinement Development: Strengthening of decision-making and consolidation of consistent visual language. Tools: Adobe Illustrator / Photoshop / Lightroom / Microsoft Office Ricoh Plotter

Senior Art Director

Dec 2019 - Present • 6 yrs 8 mos

Strategic decision-making focused on quality, efficiency, and results Acting as a reference for visual criteria and creative direction CGI product visual direction (lighting, framing, atmosphere) Color proof analysis and validation Management of key projects Full visual direction (image and language) Solutions for complex projects Project distribution and large-scale review Team development and mentorship Development: Systemic vision, leading not only projects but the creative quality of the entire department. Tools: Adobe Illustrator / Photoshop / Adobe Bridge / Adobe Color / CapCut / HP Plotter AI Tools: ChatGPT / MidJourney / Firefly

Head of Creative / Creative Director

Dec 2019 - Present • 6 yrs 8 mos

Leadership of the creative department, responsible for visual quality and team development Definition of visual standards and creative direction Supervision of multiple projects simultaneously Elevation of aesthetic quality across deliverables Team development and mentorship Structuring of creative processes and workflows Strategic participation in brand positioning Consulting on strategy, positioning, and creative direction Development: Full transition from execution to creative leadership, driven by vision, direction, and systemic thinking. Tools: Adobe Illustrator / Photoshop / Bridge / Adobe Color / Blender / CapCut AI Tools: ChatGPT / Sora / MidJourney / LoveArt / Freepik / Firefly HP Plotter