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Chen X
@carina_chen1
Marketing Professional
China
Chinese
About me
I am a marketing professional with 8+ years of experience across FMCG, pet care, and e-commerce. I specialize in translating market analysis, consumer insights, and competitor activity into actionable marketing strategies. My expertise includes brand strategy, integrated marketing, and AI-assisted research workflows.
Skills
Chen X
Offline •
Average response time: 1 hour
See my services
General Online Research
I will conduct market and competitor research for your brand
Work experience
Trade Marketing Specialist
Budweiser • Full-time
Mar 2023 - Mar 2025 • 2 yrs
Led regional marketing initiatives for Harbin Beer, covering new product launches, channel expansion, digital promotion, and consumer activation. 1. Led regional RTM strategy and launch execution for a new product, achieving 94% distribution coverage and 10% YoY sales growth. 2. Developed channel and activation plans based on market objectives and performance insights. 3. Designed and executed 200+ channel activation initiatives, including brand image stores and consumer engagement programs. 4. Developed digital promotion mechanisms and a registration tool covering 98,000+ monthly active outlets.
E-commerce Communication Manager — Integrated Marketing
Procter & Gamble • Full-time
Sep 2021 - Apr 2022 • 7 mos
Worked on integrated marketing projects across multiple P&G categories, including communication planning, content strategy, KOL collaboration, and performance optimization. 1. Planned integrated campaigns combining communication resources, content, KOL collaboration, and e-commerce channels. 2. Supported a JD.com Super Brand Day campaign whose Weibo topic generated 1B+ reads. 3. Partnered with the JD content team to develop a content placement SOP across P&G categories. 4. Helped increase the platform's high-quality content rate by 30% and achieved 100% content coverage for hero and new SKUs.
