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Carla Mar
@carla_marb
Senior eCommerce and Marketplace Consultant
Mexico
Spanish, English
About me
I’m an eCommerce professional with over 10 years of experience in digital commerce, category management, and marketplace operations. Since 2021, I’ve provided eCommerce consulting focused on catalog creation and optimization, product content and SEO, categorization, and fulfillment strategy. I help individuals and companies launch and scale their marketplace operations, fixing structural issues and improving discoverability. Through data-driven execution, I’ve helped businesses increase sales by 200–300% within 2 months. My goal is to build clear, efficient, and profitable eCommerce operations
Skills
Carla Mar
Offline •
See my services
E-Commerce Marketing
I will improve your ecommerce catalog and increase marketplace sales
Work experience
eCommerce Consultant
Freelancer.com • Self-employed
Mar 2021 - Present • 5 yrs 3 mos
Provide eCommerce consulting and advisory services to individuals and companies looking to launch, optimize, or scale their online operations. Focus on catalog structure, product content and SEO, categorization, fulfillment strategy, and marketplace execution. Key Achievements - Helped businesses increase sales by 200–300% within 2 months by fixing catalog structure, improving product discoverability, and optimizing content. - Designed and optimized product catalogs aligned with SEO, taxonomy, and conversion best practices. - Advised on fulfillment and operational strategies to improve delivery times and reduce errors. - Supported clients in setting up and launching marketplace accounts, establishing scalable foundations for growth.
Browse & Product Manager
El Puerto de Liverpool • Full-time
Nov 2022 - Jul 2023 • 8 mos
Led product browsing, catalog operations, and data governance for large-scale eCommerce operations, ensuring catalog quality, efficiency, and supplier coordination. Key Achievements - Reduced catalog-related incidents by 90% by optimizing file creation processes. - Cut response times by 58% and reduced manual workload by 42% through process improvements. - Implemented supplier qualification systems, reducing onboarding time from 3–6 months to 1–3 months. - Executed category audits that improved accuracy and operational efficiency by over 60%.
Category Head
Meru.com • Full-time
Nov 2021 - May 2022 • 6 mos
Owned the commercial and operational performance of assigned categories, managing assortment, margins, suppliers, pricing, and eCommerce execution. Key Achievements - Achieved 37% category growth in less than one year. - Turned a category from -38% gross margin to +13.7% before coupons within 3 months. - Improved import margins from China to 30%, reducing overall costs by 12%. - Strengthened supplier negotiations and pricing strategies to ensure sustainable profitability.
