
Ethan Carter
Shopify speed CRO landing pages and clothing design for growing brands
Skills

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Work experience
Senior Shopify Performance & Conversion Specialist
Freelancing Career • Freelance
Jan 2021 - Present • 5 yrs 6 mos
I specialize in helping ecommerce brands build faster, higher-converting Shopify stores that deliver measurable business growth. My work combines technical Shopify optimization, conversion rate optimization (CRO), custom landing page development, and clothing brand design to create a complete ecommerce experience that increases customer trust and drives more sales. Throughout my experience, I have worked on improving store performance by optimizing themes, reducing unnecessary code, compressing assets, improving Core Web Vitals, and enhancing mobile responsiveness without affecting store functionality. I also create high-converting Shopify landing pages focused on customer psychology, product presentation, and strategic call-to-action placement to maximize conversions. Beyond technical optimization, I analyze customer behavior to identify friction points throughout the buying journey. Using proven CRO principles, I improve user experience, reduce bounce rates, increase add-to-cart actions, and help businesses generate better results from their existing traffic instead of relying solely on additional advertising. I also design original clothing and apparel graphics for fashion brands, startups, streetwear labels, and print-on-demand businesses. Every design is created with brand consistency, originality, and commercial usability in mind, ensuring businesses stand out in competitive markets. My approach is built around clear communication, attention to detail, reliable delivery, and long-term client success. Every project begins with understanding the client's goals before implementing practical solutions that improve performance, strengthen brand identity, and support sustainable ecommerce growth.