
Casey
DM Outreach, Lead Generation Specialist, Executive Virtual Assistant
Skills

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Portfolio
Work experience
Social Media Outreach & DM Marketing Specialist
Marketing • Self-employed
Jan 2026 - Present • 5 mos
I specialize in targeted DM outreach and lead generation strategies for content creators and subscription based brands. I identify and engage high quality audiences based on niche targeting and execute personalized DM campaigns that drive traffic, engagement, and conversions. Key responsibilities: Audience targeting and research DM campaign execution with optimized messaging Funnel optimization for conversions Account safety and engagement management Results: 2–5% DM conversion rates Increased audience engagement and subscriber growth Scalable outreach systems for consistent campaigns
Virtual Assistant
Self Employed • Self-employed
Apr 2025 - Present • 1 yr 2 mos
I work as a professional Virtual Assistant providing high quality administrative and business support to clients worldwide. My expertise includes data entry, web research, lead generation, and Excel data management. I have successfully assisted businesses with email management, customer support, and daily administrative tasks, helping them stay organized and efficient. I also support social media management, website maintenance, and WordPress updates. I am highly detail oriented, reliable, and committed to delivering accurate work on time. My goal is to help clients save time, increase productivity, and grow their business through efficient support services.
Administrative Support & Data Management
Self-Employed • Freelance
Feb 2024 - Present • 2 yrs 4 mos
Over the past few years, I’ve worked as a dedicated Virtual Assistant, supporting businesses, entrepreneurs, and busy professionals with their day-to-day operations. I genuinely enjoy helping clients stay organized and take the pressure off their workload so they can focus on growing their business. My work mainly involves data entry, web research, lead generation, and managing spreadsheets using Microsoft Excel. I’ve handled everything from simple copy paste tasks to more detailed projects that require accuracy, patience, and strong attention to detail. I also assist with email and inbox management, customer support, and general administrative tasks. In addition, I’ve worked with tools like WordPress and shopify for basic website updates and GoHighLevel for CRM and workflow support. What sets me apart is my reliability and communication. I always make sure to understand the client’s needs clearly, deliver on time, and maintain a high standard of quality. I treat every project seriously, whether it’s a small task or a long term collaboration. My goal is simple: to make my clients’ work easier, smoother, and more efficient.