
Catherine
Creative Virtual Assistant
Skills

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Portfolio
Work experience
Branding Kit Designer | Food & Beverage Startup
BrainyDay Visual • Freelance
Dec 2025 - Present • 6 mos
Developed full branding kit for a bakery launching on social media. Designed logo variations, color palette, typography system, Instagram templates, and brand voice guide. Created cohesive visual identity that strengthened brand recognition and improved engagement in first month of launch. Tools used: Canva Pro, Adobe Illustrator.
Cinematic Real Estate Video Editor
OAKBORN • Freelance
May 2026 - May 2026 • 0 mos
Luxury listings lacked cinematic storytelling. I edited property tours with smooth transitions, drone footage enhancements, and cinematic color grading. Workflow: Footage review → Scene sequencing → Music synchronization → Color grading → Caption overlays → Export optimization. Listings appeared more premium and visually compelling. Tools: Premiere Pro, After Effects.
Instagram Growth & Conversion Strategist
Life Insurance Attorney • Freelance
Mar 2025 - May 2026 • 1 yr 2 mos
I managed and scaled the Instagram presence of a life insurance agent through a structured, conversion-focused content system. When I joined, the account was at 66.4K followers with engagement that wasn’t being fully converted into leads or sales, And now at 101k I implemented a strategic content framework where every post had a defined goal, whether it was selling life insurance, recruiting agents, or promoting digital products. I introduced intentional trigger-word CTAs (“LIFE,” “AGENTS,” “BOOK”) tied directly to DM conversations, ensuring engagement translated into real business outcomes. I handled end-to-end execution including content planning, short-form video editing, themed feed design, and posting consistency. The Instagram feed followed a recognizable visual rhythm, with quote posts closing each content cycle to strengthen brand recall and emotional