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catherinerobyn

Robyn F

@catherinerobyn

Writer and Strategist

South Africa
English
About me
I am an ambitious and career-driven individual, with an ENTJ Myers Briggs making me outgoing, charming, and dynamic. I am a content writer and consultant with five years’ experience across PR, social media marketing and research. I create engaging, audience-first content that balances creativity with strategy. My background has equipped me to understand platform trends, tone, and audience behaviour. I am skilled in adapting voice across channels, driving engagement, and maintaining consistent brand identity. Lets work together... Read more

Skills

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catherinerobyn
Robyn F
Offline • 

See my services

Management & Engagement
I will convert conversations to coins
From$20 / projectMore details

Work experience

Content Writer

Global • Full-time

Nov 2023 - Present • 2 yrs 6 mos

Collaborate with project teams to develop high-quality content and communication plans across multiple platforms, tailored to diverse audiences, including speeches, talking points, press releases, op-eds, Q&As, web content, reports, white papers, and social media Play a key role in transforming complex industry data into clear, compelling narratives, providing strategic insights to clients in sectors such as energy, asset management, finance, real estate, and cybersecurity Conduct in-depth research and benchmarking to gather relevant industry data, trends, and insights. Present findings in clear, accessible formats for both public and private sector clients

Social Media Marketing and PR Coordinator

Inyosi Empowerment • Full-time

Dec 2022 - Oct 2023 • 10 mos

Established and executed PR in-house, resulting in an Advertising Value Equivalent (AVE) of over R500,000 for PR coverage within a span of 6 months Spearheaded the marketing for Inyosi's venture into solar financing.This entailed conceptualising and building the brand from scratch, and positioning it effectively within the market Responsible for all communications and marketing efforts. This includes developing, executing, and monitoring marketing strategies, project management, and event planning and coordination Responsible for all aspects of Inyosi’s social media accounts, including content creation, scheduling, monitoring, community management, and performance and analytics reporting Strengthened internal marketing resources, processes, and templates and aided in fostering the company's culture through initiating team gatherings and initiatives for specific national days

Chairperson and Co-correspondent

Her Campus • Part-time

Sep 2020 - Oct 2021 • 1 yr 1 mo

Editor-in-Chief of Her Campus UCT (online publication) leading an executive team. Duties include general management of sub-committees (staff writers, editors, social media, events and treasury, and creatives). Planning and assistance. Communicating with Her Campus US Headquarters on a weekly basis, and ensuring that weekly requirements are met. This includes scheduling and editing articles, overseeing and planning events, content and social media pages.