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$
USD
I will create a b2b integrated marketing campaign strategy
Caulene F.
About this gig
A successful B2B campaign requires the right audience, message, channels, and customer touchpoints working together toward one goal.
I'm a marketing strategist with 10 years of experience across B2B marketing, integrated campaigns, product marketing, communications, events, and marketing operations. I've led 20+ integrated campaigns and multiple product launches across email, content, social media, events, sales, and customer communications.
Depending on your package, your strategy may include:
- Campaign goals and target audience
- Messaging and positioning
- Channel and content strategy
- Customer journey and touchpoints
- Lead-generation opportunities
- Calls-to-action and conversion strategy
- Sales and marketing alignment
- Campaign timeline and execution roadmap
- KPIs and measurement recommendations
- Optimization opportunities
Whether you're launching a new campaign or improving an existing one, I'll create a practical strategy that connects your marketing efforts and moves your audience toward action.
Get to know Caulene F.
Caulene F.
B2B Brand and Integrated Marketing Strategist
- FromUnited States
- Member sinceNov 2024
- Avg. response time7 days
Languages
English
I am a marketing strategist with 10 years of experience across B2B and B2C marketing, brand strategy, integrated campaigns, product marketing, communications, events, and marketing operations. I help businesses turn ideas into clear, cohesive marketing strategies and campaigns that drive growth. My experience includes product launches, brand positioning, email and content marketing, event strategy, and marketing systems. My work has contributed to a 30 percent increase in lead generation and brand engagement and a 25 percent increase in website traffic.
Other Marketing Strategy Services I Offer
FAQ
Which package should I choose?
The Basic package is best if you already have a campaign and want an expert review with optimization recommendations. Standard is if you need a custom B2B campaign strategy developed for your business. Premium is for a comprehensive multi-channel strategy with an execution roadmap and follow up.
What types of B2B campaigns can you help with?
I can develop strategies for lead-generation campaigns, product or service promotions, brand awareness, customer engagement, nurture campaigns, integrated launches, event-related campaigns, and other multi-channel B2B marketing initiatives.
Which marketing channels can be included in the strategy?
Depending on your goals and audience, your strategy may incorporate email, content, social media, website and landing pages, events, sales enablement, customer communications, and other relevant touchpoints. I’ll recommend channels based on your business rather than forcing a predetermined mix.
Can you review or improve a campaign we already have?
Yes. If you already have a campaign planned or running, I can evaluate the messaging, audience, channels, customer journey, calls-to-action, and overall strategy to identify gaps and optimization opportunities.
Do you also provide campaign execution or ongoing marketing support?
Yes. This Gig focuses primarily on campaign strategy, but I also have hands-on experience executing integrated campaigns, marketing communications, email, content, events, and marketing operations. If you need implementation or ongoing support, we can discuss a custom scope based on your needs.
