Csaba Dancshazy

Founder and CEO of Kreyate LLC

Fiverr • Self-employed

Mar 2026 - Present • 4 mos

AI-augmented, self-hosted research tools affording maximum business data security. References and product samples available upon request. Extensive experience with big-data analytics, in-depth global market research, lead generations, industry analysis and more. Recent delivered projects include: - a 4-country regional Asia market entry strategy for a venture-backed healthcare startup - strategic marketing / sales pipeline methodology and in-depth industry vertical / market landscape study to support business operations redesign for logistics division of Top-10 global electronics manufacturer

Senior Manager - Analytics

Wayfair • Full-time

May 2019 - Oct 2020 • 1 yr 5 mos

- Led team to generate actionable insights for catalog management, merchandising and supplier support teams and senior leadership. - Recruited and built web analytics team of 5 (and growing) analysts and interns - Designed and implemented cross-functional collaboration framework to leverage mature analytics practice groups to serve stakeholder data needs - Created roadmap for data source integration, self-serve analytic toolkit and ad-hoc reporting plan for stakeholder organization of ca. 2500 staff - Created framework for adapting customer storefront-facing web analytics methodology to use in support of product/vendor management contexts

Senior Market Research Manager

Microsoft • Full-time

Nov 2011 - Sep 2018 • 6 yrs 10 mos

- Designed and managed build of best-in-class enterprise-scale social media listening and analytics platform - Managed platform development leveraging Azure Data Lake, Natural Language Processing frameworks and relational/non-relational data structures (SQL/HDFS, Cloudera Impala) - Trained and managed social analytics support staff and analyst teams to provide coding/definition support, training market research managers across the organization in using social data and generating actionable insights - Designed analytic framework, reporting templates and training research managers/analysts in conducting social media content analytics and insight generation - Integrated unstructured social-based data with structured traditional market research metrics, developing predictive analytics methods and indicators, augmenting/replacing survey-based methodology with online social data - Designed and built PR/Communication performance measurement system and metrics, in collaboration with public relations/communication vendors. - Collaborated with Product Research teams, Business Groups, CEO/CMO office in developing social media metrics and reports to generate business impact & insights for Microsoft C-suite, Windows, Surface, Office, Azure, Server & Tools, Xbox