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ceciliaanita

Cecilia Anita

@ceciliaanita

Strategic Finance partner for Early Stage Founders

Kenya
English
About me
Growing a business is hard enough you shouldn't have to guess what your numbers are telling you. I'm a CPA and FP&A professional who helps early stage founders turn financial data into clear business decisions. I specialize in building practical financial tools that help entrepreneurs understand their cashflow, forecast growth, prepare for fundraising and make informed strategic decisions. Every model I build is tailored to your business. I develop dynamic, assumption driven models that can grow with your company and support real business decisions. I will be glad to help. ... Read more

Skills

c
ceciliaanita
Cecilia Anita
Offline • 

See my services

Business Strategy & Innovation
I will analyze your business finances and explain your numbers
From$120 / projectMore details
Financial Modeling
I will build an investor ready financial model for your startup
From$115 / projectMore details

Portfolio

Work experience

Self_Employed

Founder/ Chief Executive Officer

Self Employed • Full-time

Feb 2025 - Present • 1 yr 5 mos

Directing strategic financial operations, capital structuring and unit economics for an integrated regenerative agriculture production and supply ecosystem. Hands on management of complex inventory lifecycles, cost of goods sold (COGS) optimization, cashflow forecasting, strategic fundraising, investor pitching and grant positioning bringing direct real world business ownership experience to my financial advisory clients.

Start-Up_Business Consulting

Fractional CFO & FP&A Advisor

Start-Up Business Consulting • Self-employed

Jan 2024 - Present • 2 yrs 6 mos

Partnering with startup founders & SME executives to transform early stage business models into investor ready and scalable companies. I design custom, driver-based 3-Statement financial models, perform granular unit economics analysis and establish scenario planning frameworks ( Base, Upside, Worst cases) to mitigate risk and optimize capital allocation for sustainable growth.