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cedravia_tech

Wael Matar

@cedravia_tech

Custom ERP, WooCommerce and Automation Developer, PHP and APIs

United Arab Emirates
Arabic, English
About me
I build the systems that run businesses: custom ERP/CRM platforms, WooCommerce and Shopify integrations, payment gateways, and automations that remove manual work. 6 years in PHP, MySQL and REST APIs. I've built a 12-module ERP (leads, quotes, projects, HR, fleet, inventory), a WooCommerce partner portal syncing stock via API, and a membership system with automated payment links and renewals. I build with Claude Code daily, so you get solid architecture, delivered faster. Send me your process or problem and I'll tell you honestly what it needs.... Read more

Skills

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cedravia_tech
Wael Matar
Offline • 
Average response time: 1 hour

See my services

WordPress
I will woocommerce API integrations and custom plugins
From$120 / projectMore details

Portfolio

Work experience

RS_LEISURE GROUP

Digital Systems Manager

RS LEISURE GROUP • Full-time

Aug 2024 - Present • 2 yrs 2 mos

Developed the ERP backend for the MyZone platform, enabling automated device/user management and operational workflows. • Built custom WordPress plugins and automation tools that improved internal efficiency and digital capability across brands. • Designed and deployed an external partner portal integrated with WooCommerce APIs for automated product data synchronization. • Led digital marketing team and strategy across SEO, paid media, and social, scaling brand reach from 220 to over 3.1M views. • Rebuilt 5+ corporate and e-commerce websites, improving UX performance and reducing average load time by 40%. • Collaborated directly with CEO and GM to align digital transformation initiatives with business growth targets.

Dayne_Ong

Ecommerce Manager

Dayne Ong • Full-time

Dec 2023 - Present • 2 yrs 10 mos

• Built and launched a Shopify e-commerce platform from scratch with optimized performance and conversion-focused UX. • Managed integrations with CRMs, marketplaces, payment gateways, and logistics systems. • Maintained domain infrastructure, DNS configuration, and secure hosting environments.

TechSquare_Consultant

Software Developer

TechSquare Consultant • Full-time

Sep 2022 - Dec 2023 • 1 yr 3 mos

• Developed web applications and responsive UI systems using modern frontend frameworks and PHP backends. • Designed REST APIs and backend logic for scalable business platforms, including systems supporting Dubai Government Games operations. • Managed server deployments and integrations, ensuring stable production performance.