Iryna S

UI/UX Designer

Smoothr • Full-time

May 2025 - Present • 1 yr 5 mos

Worked as a UI/UX Designer in an international Hospitality Tech and FoodTech product company, creating end-to-end digital ordering experiences for restaurants, cafés, quick-service restaurants, and global brands. Designed user-centered interfaces for self-service kiosks, self-ordering terminals, restaurant mobile ordering, QR code menus, dine-in and takeaway ordering, responsive web apps, mobile interfaces, and e-commerce checkout flows. Created information architecture, user journeys, user flows, wireframes, responsive layouts, high-fidelity UI, clickable Figma prototypes, UI kits, reusable components, and scalable design systems. Designed complete ordering flows: welcome and onboarding, dine-in/takeaway selection, menu navigation, categories, search, product pages, meal customization, modifiers, sizes, toppings, allergens, recommendations, upselling, cross-selling, cart, coupons, checkout, payment, order confirmation, receipts, empty states, error states, and edge cases. Adapted kiosk, tablet, mobile, and desktop interfaces for different screen sizes, brands, markets, languages, brand guidelines, business needs, and technical constraints. Maintained consistency across multilingual products. Used Figma Auto Layout, components, variants, component libraries, responsive behavior, typography, color systems, icons, visual hierarchy, accessibility basics, and touch-friendly patterns. Prepared organized, developer-ready files and handoff documentation. Collaborated with Product and Project Managers and developers on requirements, UX problem-solving, design reviews, feedback, handoff, implementation support, and UI quality assurance. Tools: Figma, FigJam, Jira, Notion. Expertise: UI/UX design, product design, web design, mobile app design, responsive design, kiosk UI, restaurant ordering systems, QR menu design, FoodTech UX, Hospitality Tech, e-commerce UX, wireframing, prototyping, user flows, design systems.

UI/UX Designer

Self-Employed / Freelancer • Freelance

Sep 2024 - Present • 2 yrs 1 mo

As a Freelance UI/UX Designer, I create modern, user-friendly, and conversion-focused digital products for businesses, startups, personal brands, e-commerce companies, and service-based projects. My services include UI UX design, landing page design, website design, responsive web design, website redesign, product page design, e-commerce website design, marketplace UI UX, mobile app UI UX design, email design, FinTech interfaces, and creative marketing design. I manage the complete UI/UX design process in Figma: competitor research, target-audience and business analysis, content structure, information architecture, user flows, wireframes, website UI concepts, high-fidelity UI design, responsive desktop and mobile layouts, clickable prototypes, reusable components, UI kits, design systems, and developer-ready Figma files. For landing page design and website UI UX design, I focus on clear visual hierarchy, intuitive navigation, strong calls to action, conversion-focused structure, responsive design, readable typography, and consistent branding. For e-commerce UI UX and online stores, I design product catalogs, product pages, filters, shopping carts, checkout flows, payment screens, and purchase-focused interfaces that help users understand products and make confident decisions. I also create mobile-first and responsive email templates, promotional emails, e-commerce email campaigns, newsletters, review reminder emails, and branded visual content. My strongest niches include restaurants, FoodTech, self-service kiosks, QR ordering, e-commerce, wellness, education, and FinTech. I combine UX logic with polished user interface design and adapt each website, landing page, mobile interface, and email design to the client’s goals, audience, industry, and brand. My tools include Figma, FigJam, Adobe Illustrator, Canva, prototyping tools, and AI-assisted research. Every final UI UX design is organized, responsive, scalable, and ready for developer handoff.