Charles C

@charlescreates8

Creative Strategist

United States
English, Chinese
About me
My name is Charles I am based in the US with 12 years of brand marketing experience. I am an expert a video editing for your reels, tik toks, youtube shorts. I am great at brand building, marketing copy, and can support you in growing your brand.... Read more

Skills

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charlescreates8
Charles C
Offline • 

See my services

Video Editing
I will edit your video reels
From$150 / projectMore details

Portfolio

Work experience

Senior Brand Marketing & Strategy

Vitamin World • Full-time

Jan 2025 - Present • 1 yr 8 mos

Lead brand transformation and integrated growth strategy across DTC, Amazon, TikTok Shop, and B2B channels. Define brand repositioning and messaging across digital platforms. Manage integrated marketing campaigns focusing on conversion rates, ROAS, and AOV. Built an influencer and expert-led Wellness Council to align creator voices with brand credibility.