
Isla Charlotte
Email marketing, CRM automation, lead nurturing
Skills

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Portfolio
Work experience
Virtual Assistant Email & CRM Support
Freelance
Aug 2023 - Present • 2 yrs 9 mos
Provided email marketing and CRM support including list building, contact management, campaign setup, and data organization. Helped businesses streamline operations and improve customer engagement.
Global Systems Tech
Freelancing Career • Freelance
Apr 2023 - Present • 3 yrs 1 mo
I spearhead the development of end-to-end CRM solutions primarily using GoHighLevel (GHL). My core focus is building robust sales pipelines that automate the entire customer journey from lead capture to final closing. I design custom GHL workflows that include automated SMS/email follow-ups, appointment booking triggers, and internal notifications for sales teams. I have successfully migrated multiple businesses from legacy systems to GHL, ensuring zero data loss and immediate efficiency gains. My work consistently reduces manual administrative tasks by 60%, allowing clients to focus on scaling. I also specialize in snapshot creation and deployment across multiple sub-accounts for agency clients. Beyond basic setup, I implement advanced logic-based triggers, such as lead scoring and conditional branching, to ensure every prospect receives a personalized experience based on their interaction with the brand. I am an expert in integrating GHL with external platforms like Zapier, Make, and various third-party apps to create a unified marketing ecosystem. I provide comprehensive training to client teams on how to manage conversations within the unified inbox and track opportunities. My strategic approach involves analyzing pipeline data to identify bottlenecks in the sales process and implementing technical fixes that boost conversion rates. Whether it’s setting up a high-ticket coaching funnel or a local business lead gen system, I ensure the backend is flawless, scalable, and fully optimized for maximum ROI.
CRM & Automation Manager
Marketing Solutions GmbH, Germany
May 2022 - Present • 4 yrs
Set up and optimized CRM systems, sales pipelines, and customer journeys. Automated follow-ups, lead tracking, and client communication to increase efficiency and customer retention.