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charnay_evans

Charnay E

@charnay_evans

Work Experience Manager, Marketing and Communications

United States
English
About me
I am a marketing and communications professional with experience in leading corporate communications, developing social media strategies, and managing marketing initiatives. I have a proven track record of securing media coverage, increasing brand visibility, and driving results.... Read more

Skills

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charnay_evans
Charnay E
Offline • 

Work experience

Goodwill_Industries International

Marketing, Communications Manager

Goodwill Industries International

Jan 2025 - Present • 1 yr 4 mos

Lead corporate communications for the President’s Office including award nominations, organization-wide communications and corporate partnerships Develop and manage social media strategy for both the Goodwill Foundation and annual fundraising event, Goodwill: Unboxed, driving increased engagement and donor support Project manage multiple marketing initiatives simultaneously, including internal communications campaigns, event promotion and donor communications Lead strategic and targeted media relations and pitching efforts to secure earned media coverage for key initiatives and increase brand visibility and awareness Oversee content creation and ensure alignment with brand voice and organizational goals

Brand Manager

IU Health

Nov 2022 - Dec 2024 • 2 yrs 1 mo

Oversaw and developed IU Health marketing strategy resulting in 17% increase in new patients year over year Directed multiple simultaneous statewide paid media campaigns and corporate sponsorships positioning the IU Health brand as a healthcare leader in the market Spearheaded and executed marketing strategies across the state in multiple IU Health territories Implemented strategic digital marketing campaigns to target audiences leveraging customer insights to maximize ROI

PR Manager

Blast Media

May 2022 - Nov 2022 • 6 mos

Maintained client public voice and positioning through targeted media relations efforts Tracked and measured media coverage utilizing results to further secure funding for B2B SaaS clients Secured national, trade and local media coverage through targeted and strategic media pitches