I will design a campaign key visual and adapt it to every format


About this gig
A campaign is not a set of posts. It's one idea that survives being resized, cropped, printed and scrolled past and still reads as the same thing.
That's what I build. Six years of campaign work: key visuals for Cervezas Alhambra, retail campaigns for New Balance San Juan under global brand compliance, and campaign systems for fintech and web3 brands at ContentGrow.
How I work:
I ask what the campaign has to achieve before I open anything
I build one concept with a clear reason to exist
I design the master key visual, then adapt it to every format you need feed, stories, display, print, whatever the campaign lives in
You get source files and, on Premium, a guide so your team can extend it without breaking it
This isn't a fast gig and it isn't the cheapest one you'll find. It's for launches where the campaign has to hold up.
Message me with what you're launching before you order.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Jose Martinez
Visual Designer
- FromVenezuela
- Member sinceApr 2022
Languages
Spanish, English
My Portfolio
FAQ
What's a key visual?
The master image that carries the campaign idea. Everything else — ads, posts, banners, print — is an adaptation of it. Design it well once and the whole campaign holds together.
Why only one concept route on Basic and Standard?
Because three half-developed concepts are worth less than one that's actually resolved. Premium includes two fully developed routes so you have a real choice.
Do you deliver print-ready files?
Yes. CMYK, bleed, correct resolution. I've worked in print and I know what a printer needs.
Can you adapt an existing key visual instead of creating one?
Yes — message me and I'll quote it as a custom offer.

