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Chen
@chen_liiu
China Social Media Marketing Specialist
China
English, Chinese
About me
China’s digital market moves fast and everything happens online, making digital marketing more important than ever for international brands looking to grow in China. With over 10 years of experience across social media, digital journalism, and brand storytelling, I help international brands turn their ideas into content, campaigns, and social media strategies that resonate with Chinese audiences.
Skills
Chen
Offline •
Average response time: 11 hours
See my services
Social Media Strategy
I will deliver you a tailored china market localization report
Social Media Marketing
I will transform your english content into engaging, natural chinese for social media
Portfolio
Work experience
Marketing Manager, China Market
Finoverse • Full-time
Feb 2025 - Feb 2026 • 1 yr
Led China marketing for Finoverse, building the market presence from 0 to 1. Developed and executed Chinese-market content and channel strategies, working closely with global teams to align local platform logic with global communications. •Launched and operated Xiaohongshu, WeChat Official Account, and WeChat Video Channels from 0 to 1; •Growed the audience from 0 to 1,000+ followers within 3 months; •Secured a video content collaboration with top finance influencer @XiaoLinShuo (6M+ followers) •Influencer cooperation achieved 170K+ views and 20K+ interactions on a single video; •Led Chinese-language content strategy for annual Hong Kong FinTech Week; •Growed related hashtag views on Xiaohongshu (RedNote) from 200 to 920K+, delivering high exposure and effective reach in mainland China.
CGTN Africa
Full-time • 4 yrs 1 mo
Editor-in-Chief
Dec 2023 - Dec 2025 • 2 yrs
•Led Global and pan-African news coverage, managing breaking news and editorial strategy under deadlines. •Oversaw newsroom operations, including team coordination, interview planning, and script editing for international broadcasts.
Journalist
Dec 2021 - Jan 2024 • 2 yrs 1 mo
•Reported on key UN and Pan-African events including UNGA, COP28, and regional peace talks. Secured exclusive interviews with top UN officials and built strong networks across diplomatic and NGO circles. •Delivered timely, high-impact coverage on climate, conflict, and development across 10+ African countries.
