
Tao
B2B China Sourcing and International Trade Specialist
Skills

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Work experience
Digital Marketing and Social Media Operations Manager
Freelancer.com • Freelance
Apr 2025 - Present • 1 yr 4 mos
I have 4 years of hands-on experience in digital marketing and new media operations. My work covers social media strategy, TikTok and short-form video, content planning, live commerce, paid advertising, campaign analysis, and performance optimization. I have managed projects from initial account positioning and content planning to campaign execution, data analysis, and conversion optimization. I focus on practical business results and use performance data to continuously improve content, advertising, and customer acquisition strategies. I have experience working with both consumer-facing and B2B businesses, which allows me to understand different customer journeys and develop marketing strategies based on actual business needs.