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Marketing Manager
IBM ⢠Full-time
Jan 2018 - Aug 2020 ⢠2 yrs 7 mos
Increased both customer engagement and retention with relentless growth marketing strategies. Created digital content, i.e., infographics, images, videos, podcasts, blogs, etc. Content posting and engagement monitoring on social media networks and increased brand awareness. Created Google and Facebook ad campaigns and analyzing the performance with Google Analytics. Planned, organizing, and executing large-scale events, including post-event reporting on both online and offline platforms. Led weekly marketing & sales campaigns for business units internally.