Aquile Gian

Marketing & Brand Designer

Arcadia Viajes Group • Full-time

Sep 2024 - Present • 1 yr 9 mos

Marketing & Brand Designer | Arcadia Viajes (Global) Sep 2024 – Present (Feb 2026) In my current role within the marketing department at Arcadia Viajes, I manage the visual identity and conversion strategy for the company’s 6 global branches across Spain, Venezuela, the USA, and Colombia. My work focuses on blending high-impact aesthetics with sales psychology to maximize ROI through diverse advertising channels. Key Responsibilities & Achievements: Large-Format OOH Advertising: Led the design and technical execution of high-traffic billboards for the Madrid Metro (JCDecaux), ensuring maximum brand visibility and technical precision for massive urban displays. Performance-Driven Lead Generation: Developed strategic Landing Pages optimized for capturing qualified leads, highlighting key value propositions such as IATA-certified authority and Scalapay financing options. UI/UX & Interface Design: Responsible for the UI/UX design of internal work interfaces and digital platforms, focusing on creating seamless, efficient user experiences for both employees and clients. Global Brand Management: Oversee visual consistency across social media, web, and physical assets for 6 international locations, adapting marketing messages to resonate with diverse audiences in Europe and the Americas.

Senior Graphic Designer

Durco Marketing LLC • Full-time

Jun 2022 - Oct 2023 • 1 yr 4 mos

Professional Experience: Durco Marketing (Miami, FL) Graphic Designer & Brand Strategist | Jun 2022 – Oct 2023 (1 year, 4 months) Multi-Client Management: Led the graphic growth and visual evolution for 15+ international brands, delivering high-performance assets tailored to the U.S. and Latin American markets. Brand Positioning: Developed and executed comprehensive visual identities that directly increased brand authority and market presence for local and international businesses. Performance-Driven Design: Collaborated with marketing teams to translate complex business goals into high-converting graphic assets, including sales funnels and social media campaigns. Strategic Growth: Successfully scaled the digital presence of diverse companies by implementing cohesive design systems that improved user trust and brand recognition.

Senior Graphic Designer

Roger Moratinos Public Adjuster • Freelance

Feb 2021 - Jun 2022 • 1 yr 4 mos

Brand Identity & Lead Generation Specialist | Public Insurance Adjuster (Miami, FL) Feb 2021 – Jun 2022 Brand Overhaul: Developed the complete visual identity for social media, transforming a corporate service into an approachable, high-authority brand. Digital Growth: Led the graphic strategy that scaled the company’s social presence, significantly improving its market positioning in the competitive Florida area. Conversion Web Design: Designed and launched a lead-capture website from scratch, specifically optimized to convert traffic into qualified claims. Lead Generation: Implemented a visual content funnel that resulted in a consistent flow of new, high-value clients for the firm.