chloemcnicholas

Graphic Designer

Chloe Mc Nicholas Designs • Freelance

Nov 2025 - Present • 6 mos

Following a period of travel throughout Australia, I transitioned into freelance design, working with a range of brands to deliver strategic, high-performing creative across digital and print. Key experience from this role: • Designed paid social and digital creative optimised for conversion and brand consistency. • Produced Klaviyo email campaigns, automated flows and eCommerce assets. • Developed packaging concepts, campaign branding and product launch materials. • Collaborated directly with founders and marketing teams to align creative direction with commercial objectives.

Digital Designer

L'Occitane Australia • Full-time

Sep 2023 - Mar 2024 • 6 mos

Worked as a Digital Designer within the eCommerce team at L’Occitane, creating on-brand digital assets to support online trading and marketing activity. Designed EDMs, paid advertising creative and website assets, supporting key campaigns, product launches and promotional periods, with a strong focus on clarity, performance and a seamless online customer journey.

Graphic Design Manager

Sculpted by Aimee • Full-time

Feb 2023 - Jul 2023 • 5 mos

Stepped into the role of Graphic Design Manager, focusing on the brand’s wider visual execution across both print and digital. Led design delivery across packaging, event collateral and OOH, alongside continued involvement across digital channels, ensuring a cohesive and considered brand presence across all touchpoints. Worked closely with marketing, product and external partners to deliver large-scale campaigns, product launches and retail activations, balancing creative vision with commercial and production requirements. Played a key role in maintaining brand consistency at scale while evolving the visual identity across high-impact channels.