c
chris_nasc

Christian N

@chris_nasc

CRM IA Specialist

Brazil
Portuguese, English
About me
I am a CRM and Automation Specialist focused on Salesforce Marketing Cloud. I help businesses increase engagement, conversion, and retention by building automated customer journeys and smart segmentation strategies. I hold two Salesforce certifications (Email Specialist and Marketing Cloud Administrator) and have hands-on experience with automation, integrations, lifecycle strategies, and AI applied to CRM, including personalization and campaign optimization.... Read more

Skills

c
chris_nasc
Christian N
Offline • 
Average response time: 1 hour

See my services

Email Automations
I will build CRM automation and journey in marketing cloud
From$70 / projectMore details
Audience Development
I will create CRM segmentation and automation in marketing cloud
From$30 / projectMore details

Work experience

Bank_of Brazil

CRM, AI & Martech Specialist

Bank of Brazil

Aug 2025 - Present • 9 mos

CRM, AI and Martech Specialist at PicPay, acting as a technical reference and leading strategic projects focused on automation, personalization, and efficiency. Led the development of an AI-powered CRM agent to automate operational and analytical tasks at scale, as well as generative AI solutions (RAG) integrated via API. Experience with Salesforce Marketing Cloud (Agentforce and Personalization), building scalable automations, integrations, and data-driven CRM strategies.