Chris B CRO

@chriscro86

Conversion Rate Optimization Developer

United Kingdom
English
About me
​For the past 10+ years, I’ve worked at the intersection of clean code and user psychology. As a seasoned CRO Developer, I don't just implement A/B tests—I architect experiments that uncover hidden revenue and eliminate friction in the user journey. ​Having spent a decade refining digital experiences, I know how to translate complex data insights into seamless, high-performing frontend realities. Whether you need to optimize your checkout funnel or scale your experimentation program, I bring the technical expertise.... Read more

Skills

c
chriscro86
Chris B CRO
Offline • 

See my services

Other Builders
I will create ab tests from your or my own hypothesis
From$80 / projectMore details

Portfolio

Work experience

JD_Sports

Group Senior CRO Developer

JD Sports • Full-time

Sep 2017 - Jun 2026 • 8 yrs 9 mos

Started out at JD sports Fashion Plc as Junior CRO Developer in 2017 and raised through the ranks to to become Group Senior CRO Developer. I have done 100's, if not 1,000's of A/B tests during my many years at JD Sports with the majority of them being successful. I am now pursuing a freelance role to enhance my career.