Christien

Digital Advertising & E-commerce Marketing Specialist

Self employed / Freelance • Self-employed

Jan 2021 - Present • 5 yrs 9 mos

I work as a Digital Advertising & E-commerce Marketing Specialist, helping businesses, brands, entrepreneurs, and organizations solve advertising and online growth challenges. My work focuses on building, troubleshooting, optimizing, and managing advertising systems that help businesses reach qualified customers, generate leads, increase sales, and improve their overall online performance. My experience includes Google Merchant Center setup and troubleshooting, product feed optimization, Shopping Ads, Google Ads campaign management, account audits, conversion tracking, and resolving issues such as product disapprovals, policy-related problems, website compliance concerns, and Merchant Center misrepresentation. I also help businesses prepare their online stores and product data for stronger advertising performance. On the Meta side, I work with Facebook and Instagram advertising, Meta Ads Manager, Business Manager setup, campaign creation, audience research, retargeting, pixel implementation, event tracking, campaign optimization, and performance analysis. I focus on helping businesses reach the right audience while making advertising budgets work more efficiently. I approach every project by first understanding the business problem, identifying what is preventing the account or campaign from performing properly, and then implementing a practical solution. Whether a client is dealing with an advertising account restriction, poor campaign performance, product feed problems, tracking issues, low-quality traffic, or difficulty generating consistent leads and sales, I work toward a clear and measurable solution. Over time, I have worked with different business models and marketing goals, giving me an understanding of how advertising strategies need to change depending on the industry, audience, offer, and customer journey. I continue developing my skills as advertising platforms, policies, algorithms, and tracking technologies evolve.